Building India's Most Trusted Protein Brand
NOVEG — The Meat Shop started with a simple frustration: buying meat in India rarely felt premium, clean or trustworthy. We set out to change that, one store, one cut, one customer at a time.
Our Mission
Make premium, trustworthy protein accessible to every Indian household — without compromise on hygiene or quality.
Our Vision
To become one of India's largest and most respected premium protein brands — trusted across homes, gyms and restaurants.
What Guides Every Decision
Freshness First
Nothing leaves our facility that isn't fresh that day.
Radical Trust
Transparent sourcing and processing, always.
Precision
Consistency in every cut, every time, at every store.
Ambition
Building India's most trusted protein platform, deliberately.
Where We've Been, Where We're Going
A Single Store, A Big Idea
NOVEG opens in Nashik with one promise: honest, hygienic, premium meat.
Trusted Across Nashik
Multiple stores, thousands of households, and a growing reputation for quality.
New Categories, New Cities
Expanding into mutton, ready-to-cook, frozen and protein snacks — city by city.
A National Protein Platform
Online ordering, subscriptions, trainer & restaurant partnerships, and franchising.